This Eco-Conscious Highstreet Brand Is a Closet Keeper

Minimalist cousin to H&M – Arket – is fast becoming a by-word in eco-friendly basics. Using recycled polyester, organic cotton, and planet-conscious ice crêpe, Arket delivers on closet classics like suits (see mine here!), separates and 2-in-1 jackets that segue between the seasons.

The bad news? London, Berlin, Stockholm, Brussels, Amsterdam, and Munich are currently the only benefactors of an in-store experience but their online platform is equally appealing. Not only do you get 10% off your first purchase if you register for their newsletter but the process itself is seamless. I ordered a pink Italian hopsack suit (a.k.a. doesn’t crease!) and due to a small fulfillment hiccup, Arket immediately waived my express delivery charges. The result? I received my order in 2 days instead of 1. I can live with that! 🙂

What’s more, the quality and cut are impeccable relative to the price. Speaking of which, their mid-season sale just kicked off. Expect 50% off selected items. Need some inspo? Check out my favourites on the feelgood grid below.